Le Torte di Eataly

I led the development and launch of the branding for Le Torte di Eataly, an takeaway counter showcasing a delectable array of cakes crafted by Eataly's Pastry kitchen. Our goal was to create a branding identity that exuded a premium aura, celebrating the meticulous artistry inherent in our cake selection. Employing a sophisticated color palette of blue and gold, complemented by minimalist line art illustrations, we curated a visually captivating counter situated at the heart of Eataly Boston. Here, customers could find the perfect cakes for gifting or bringing to any occasion, adding an extra touch of elegance to their celebrations.