Septemberfest

I developed branding to encapsulated the spirit of summer while ensuring versatility for future use. Drawing inspiration from the vibrant atmosphere of outdoor festivities, I conceptualized a playful and summery visual identity that set the event apart from other Eataly events. A key component of our strategy was the creation of a folded map booklet, showcasing local vendors and partners while aiding guests in navigating the various attractions located in a large courtyard area. From designing eye-catching signage to coordinating with vendors and partners, every aspect of the branding initiative was carefully executed to ensure a seamless and immersive event experience. The folded map booklet served as a tangible guide for guests, highlighting the diverse offerings and attractions while reinforcing the event's branding and identity.

The branding initiative for Eataly Boston's outdoor block party was met with resounding success, garnering praise from attendees and stakeholders alike. Our playful and summery visual identity captured the essence of the event, setting it apart as a must-attend celebration. Through effective collaboration and creative execution, we delivered an unforgettable block party experience that left a lasting impression on all who attended and setting the stage for an annual celebration.